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Digital technology has grossly changed the face of the publishing industry, bringing along with it an equal share of both challenges and opportunities. Prior to the launch of the eBook, prices for books were for the most part static, with standardized retail pricing existing for hardcovers, original trade paperbacks, mass market books, and so on. However, the eBook, with its lower production cost, and lacking it’s stamped on cover price, allows for more flexibility with pricing.

This blog examines the problems and the benefits surrounding eBook pricing, exploring not only how experimentation with price can help retailers appeal to and reach a wider audience, but also how low eBook prices may have contributed to a devaluation of a book’s worth in the eyes of the reader.

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